UBS analyst David Vogt has shared the results of the global smartphone survey focused on demand.
The report revealed that iPhone purchase intent in China was up 600 basis points, reaching its highest level in six years, while in the U.S., iPhone purchase intent was down 400 basis points, the softest level in two years.
Overall iPhone retention rate of 87 percent is up 100 basis points, while the support for 5G increased the most followed by a foldable form factor. The survey also showed that Apple Watch’s purchase intent continues to improve.
The increase in iPhone purchase intent in China is a signal that iPhone is making share gains at the expense of local brands in China, as the average iPhone age in the country declined to 12 months from approximately 17 months last year.
Stripping out China, the average iPhone age in use was roughly 18 months, down from 19 months last year.
The average iPhone age in use in the US, UK, Germany, and Japan was essentially flat, suggesting Apple did not see a material pull-forward of demand in these markets, which is modest for future demand.