Amazon.com Inc said on Wednesday it had opened its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing COVID-19 curbs.
The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.
Amazon Style offers a selection of women’s and men’s apparel, shoes, and accessories and focuses on personalization, using machine learning algorithms to produce tailored, real-time recommendations for customers as they shop.
Customers shopping on the Amazon app will also have the option to try out their selections at the physical store and will be notified of the fitting room’s availability.
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