Kweichow Moutai Co. Ltd., China’s iconic high-end spirits maker, recently launched its ice cream flagship store in Southwest China’s Guizhou province.
With the main ingredients of Moutai’s classic Feitian 53 percent liquor and milk, the ice cream is sold for 39 yuan ($5.85) a piece and is expected to soon hit the domestic market.
According to a report by Shenzhen-based Qianzhan Industry Research Institute, China’s market size for the ice cream industry increased from 124.1 billion yuan ($18.43 billion) to 147 billion yuan ($21.84 million) from 2018 to 2020, ranking first in the world.
This report’s information was first seen on ChinaDaily; to read more, click this link.
