Japan’s government is considering resuming a national travel discount campaign as early as this month to help the tourism industry recover from a COVID-19 slump, the Nikkei newspaper said on Saturday.
The business daily said, without naming sources, that a resurrected “Go To Travel” campaign would likely serve as a key strategy to boost consumer demand.
As coronavirus cases decline, Japan plans to relax border procedures and allow international visitors to enter starting July 10.
The government will make a decision on the campaign shortly, according to the Nikkei, although no date has been set.
Outside of business hours, officials from the Japan Tourism Agency could not be reached for comment.
The initiative, which began in July 2020, just as COVID was gathering traction, covered half of each traveler’s expenses, up to 20,000 yen ($150) each night.