Danone reduces product offerings as consumers protest excessive costs

Danone is cutting the variety of products it sells to retailers to cut costs.
Products ranging from crude oil to paper packaging becoming more expensive due to a protracted pandemic-led shipping crunch and Russia’s invasion of Ukraine.

The company is cutting back on so-called “stock keeping units” (SKUs), meaning that some supermarkets will have fewer variations of Danone products.
Danone, the French food giant, is reviewing its product portfolio to see which products it wants to discontinue or cut back on.

It’s not pulling a whole product line from the market, but simplifying its range means some of these could be sacrificed.
Having fewer SKUs would help cut costs per type of product and make it cheaper for retailers to stock.

This report’s information was first seen on Reuters; to read more, click this link.