GM is betting on its electric Equinox, starting at $30,000, to kick-start ‘massive adoption’ of EVs

DETROIT – General Motors’ second chance at establishing itself as a mass-market leader in all-electric vehicles is expected to begin next year with the arrival of the Chevrolet Equinox EV. The all-electric crossover is scheduled to go on sale in the U.S. next fall, starting at around $30,000 – a price level many automakers haven’t been able to achieve as the cost to build electric vehicles and the batteries needed to power them continues to rise.

GM executives expect the 2024 Equinox EV, officially unveiled Thursday, to become a high-volume seller for the Detroit automaker, as it transitions to exclusively offer electric cars and trucks by 2035.

“We think this is our big opportunity here to really start to get a massive adoption, and we have that expectation with the price; the volume that we expect to do,” Scott Bell, global vice president of Chevrolet, said during a media briefing. “This is a game changer for us and for the industry.”

Bell said Equinox EV production at GM’s Ramos Arizpe plant in Mexico will ramp up gradually in the coming years. The Equinox EV is expected to join electric versions of the Silverado pickup, Blazer SUV, and the less expensive and smaller Bolt EV and EUV models for Chevrolet.

GM CEO Mary Barra last year said the Detroit automaker can “absolutely” catch industry leader Tesla in U.S. sales of electric vehicles by 2025.

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