Italian luxury fashion house Gucci will hold a fashion show choreographed by its famous creative director Alessandro Michele at a South Korean royal palace on Nov. 1.
The rare event to be held at Gyeongbokgung, or Gyeongbok Palace, in central Seoul, comes at an intriguing time as Vogue Korea last month stirred controversy for shooting photos of fashion models at the site of Korea’s former presidential office.
Gucci said on Thursday its fashion show, dubbed “Cosmogonie,” will be held as planned at the palace.
It would mark Gucci’s first large-scale show in Korea since the Italian fashion firm opened its first store in Florence in 1921.
“We will present Alessandro Michele’s latest cruise collection inspired by the constellations at Seoul’s Gyeongbok Palace on Nov. 1,” the company said.
Cosmogonie, meaning cosmogenesis in Italian, was previously held at Castel del Monte (Monte Castle), a UNESCO World Heritage site in southern Italy, in May.
Gucci said through the fashion show in Korea, it hopes to enhance the world’s awareness of the cultural and academic value of Gyeongbok Palace, a majestic site of Korean cultural heritage, where astronomy was studied.
Gucci submitted its plan to hold a fashion show at the royal palace to Korea’s Cultural Heritage Administration in late August.
But the request was almost denied following an incident surrounding Vogue Korea.