Starbucks is looking at new technologies to stop American outlets from becoming overrun with orders. The coffee company has gained market share thanks to an increase in digital orders, but it has also seen a rise in barista burnout.
During Investor Day on Tuesday, the business provided specifics of a comprehensive plan led by interim Chief Executive Officer Howard Schultz. On 2023, the business will invest $450 million across modernizing cafés in North America.
It will open 2,000 net new stores in the United States by 2025, as well as some delivery-only sites. Frank Britt, who Schultz hired to oversee the company’s transformation effort, asserted that employees are capable of finding solutions. The corporation increased wages at non-unionized U.S. facilities to an average of roughly $17. Starbucks claims that it cannot boost benefits for unionized employees without first engaging in negotiations.