Ford this week unveiled its seventh-generation Mustang in a brash and boisterous launch event in downtown Detroit that pointed to the staying power of gasoline-powered vehicles.
The big reveal had been teased for months by company officials and organized as a celebration of the 58-year-old model. The event, organized for Ford employees and Mustang mavens, featured pulsating music, slickly produced videos on wide screens and a light projection of the brand’s horse logo onto a city building that loomed in the background.
The 50-minute event culminated with the arrival of three sleek new sedans in different trims and, later, a fourth option, a racing vehicle called “Dark Horse” that was introduced dramatically by Ed Krenz, Ford’s chief functional engineer for performance.
“Its name is indicative of its design and its aspirations,” Krenz told a cheering crowd. “Its demeanor: absolutely sinister. Dark Horse is for the enthusiast who wants purebred force of nature.”
Ford, which has dived into EV investment as much as any company in recent years, had refrained ahead of Wednesday from saying whether the new Mustang would be electric or gasoline-powered.
But the company made no apologies for its choice to go with the internal combustion engine (ICE).