Resellers are looking to cash in on the iPhone 14 craze — with some units being sold on classifieds websites for a whooping Dh10,500.
One seller has posted the gold iPhone 14 Pro Max 1 TB for this price on the popular platform Dubizzle.
It retails at only Dh6,799 on the official Apple website. A brand-new iPhone 14 was also being sold at a premium of nearly Dh1,500, less than two hours after its release in the UAE.
The iPhone14 Pro Max 256GB — originally priced at Dh5,099 at the Apple store — had a Dh6,500 price tag. Advertised as “Bought directly from Apple Store, with receipt and full warranty”, the phone is purportedly available only for today.
Since then, at least three dozen ads have been placed on Dubizzle for various iterations of the phone. Currently, all iPhone 14 Pro and Pro Max phones at the Dubai Mall branch of Apple have either been sold or reserved.
What resellers say
A reseller who did not wish to be identified said that he had posted his device for a premium of Dh1,000 and had received a lot of interest.
“Some people just want to get their hands on the item first, so they are ready to pay whatever premium is required,” he said. “I have received a lot of calls. I am now waiting to finalise the deal with whoever is ready to pay me first.”