Unilever, according to Ben Cohen and Jerry Greenfield, violated the 2000 merger agreement by selling Ben & Jerry’s company in Israel to a local licensee who could sell their goods in the West Bank.
Ben Cohen further stressed that Unilever has stolen their power and reversed the judgment that was taken and that they cannot allow that to happen.
The Vermont-based corporation has decided to discontinue operations in Israeli-occupied Palestinian territory in July 2021. According to partner Jerry Greenfield, the agreement is legally enforceable and must be followed.
Unilever, on the other hand, has stated that it retains the ability to make operational choices for Ben & Jerry’s and that the transaction cannot be reversed since it is irreversible. This decision provoked a reaction against Unilever, including divestments by pension funds and charges of anti-Semitism by various Jewish organizations.