On Wednesday, Aldi’s U.S. subsidiary said that same-store sales in the country increased by double digits in the previous year, as persistent inflation led people to seek out cheaper grocery offers.
The German-owned discount grocery chain’s sales rise in the United States over the last year was led by 1 million additional consumers. According to Scott Patton, Aldi has noticed an increase in middle- and upper-income consumers. During economic downturns, discount retailers such as Aldi and Dollar General Corp fare well.
Fresh produce accounts for two-thirds of what customers buy at Aldi stores, making them more competitive with Walmart and other supermarket chains. Aldi also said on Wednesday that it began testing a new “shoppable” website with a limited sample of customers earlier this week. People would be able to view pricing, compare goods, and learn about available delivery and curbside pickup choices on the website.