Microsoft president says he has Activision licensing deal with Nvidia
Microsoft President Brad Smith revealed that Activision‘s well-known games will be available on the gaming platform from Nvidia thanks to a licensing agreement revealed by Microsoft at a press conference on Tuesday. The action has sparked hopes for other gaming industry partnerships, including the potential involvement of rival Sony. Under the agreement between Microsoft and Nvidia, Activision’s titles, including the well-known Call of Duty series, will be available on the Nvidia platform. Without a doubt, this will help Nvidia’s gaming industry and expand the market for Activision’s titles. Building on an earlier license arrangement between Microsoft and Nintendo, when Microsoft also provided its well-known titles on the Nintendo platform, this agreement expands on that arrangement.
Smith expressed confidence that the Activision agreement will be completed, citing earlier license agreements with Nintendo and Nvidia as examples. Also, he expressed the hope that Sony will later take into account a similar partnership, which would increase the prospects for gamers on other platforms. More cross-platform gaming is now possible thanks to the licensing deal, so players may play their favorite titles on any device. This agreement will encourage greater industrial innovation and cooperation.
An important development that will expand the audience for Activision’s games and encourage further cooperation in the gaming business is the agreement between Microsoft and Nvidia to bring Activision games to the Nvidia platform. Also, it establishes a standard for additional license agreements in the future, which will be advantageous to both gamers and game producers. Microsoft expresses optimism for such partnerships in the future to expand gaming options across many platforms.
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