Global companies eye India’s digital model

India’s e-commerce and industrial innovation adoption soared throughout the pandemic, and the country is now swiftly establishing itself as a key digital hub for multinational firms. Procter & Gamble, Unilever, Mondelez, Levi Strauss, and Decathlon are a few of the retail and consumer corporations looking to India for technological know-how and expertise they can use in their international operations.

Industry executives claim that businesses aiming to emulate India’s success are especially interested in the country’s use of omnichannel, which is becoming more and more crucial in the sale of goods. India is a desirable location for businesses looking to improve their digital skills since it can meet the demands of a population of more than 1.3 billion people. As the world becomes more digitized, businesses are striving to apply its lessons and capabilities to their worldwide operations. India has always been a top choice for corporations looking for competent labor at a competitive price because it is one of the biggest talent and sourcing centers in the world.

The pandemic, however, has pushed the nation’s adoption of e-commerce and manufacturing innovation, catapulting it to the fore of digital innovation. India is a useful resource for businesses looking to improve their digital skills because of the country’s embrace of omnichannel and its capacity to meet the digital demand of a sizable population.
IKEA’s Chief Digital Officer, Barbara Martin Coppola, has observed that India has emerged as a major hub for knowledge and talent in the global economy. Levi Strauss and Unilever are two corporations that have already started utilizing India’s digital potential. This is a result of things like the expansion of smartphone availability and reasonably priced data plans, as well as government programs like the Digital India campaign. Digital technologies are being adopted by small and medium-sized businesses in India to enhance operations and expand their consumer base. Global businesses now have the chance to take advantage of India’s technological prowess and knowledge thanks to the country’s growth as a digital powerhouse.