Top Taiwan chip designer MediaTek ‘rapidly’ shifts focus to autos, AI
Taiwan’s top chip design company MediaTek is focusing more resources on chips for cars and AI computing as its smartphone clients face a supply glut and inflation and macroeconomic uncertainty dent demand for consumer electronics.
“We are definitely moving our resources very, very rapidly towards the automotive and computing areas, because those areas will provide our growth in the next three to five years,” MediaTek Inc (2454.TW) Chief Executive Rick Tsai told an earnings call.
“In this very demanding environment, we are not reducing people. We’re not increasing either. The critical thing is to allocate those precious resources,” he said.
Tsai said everyone, including MediaTek, was rushing to claim that they were able to support generative artificial intelligence, such as ChatGPT.
“We’re confident that we will be able to provide the capability to our customers,” Tsai said.
MediaTek is investing heavily in AI because the new areas the company is focusing on are all related to computing, Tsai said. The development of autonomous vehicles, for instance, requires AI chips.
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