Tesla raises prices in US, China, Japan and Canada

Tesla Inc has raised prices in a range of up to $290 in Canada, China, Japan and the United States, its website showed on Monday, after having slashed prices on its top-selling vehicles since the start of the year.

The hike was Tesla’s first on its two top-selling models at the same time in multiple markets, although prices across its lineup are much lower than in January, after a round of discounts.

Last month Chief Executive Elon Musk said the company would prioritise sales growth ahead of margins and look to profit later on its rollout of self-driving software for a larger fleet of vehicles.

Since January, Tesla has shifted to a real-time pricing model that is closer to airlines or ride-sharing than the fixed prices of the traditional auto industry model.

Musk has said the company is willing to sacrifice margin for sales volume but is also looking to move prices back higher, where it can, to match deliveries with output.

By Monday, Tesla’s website showed it had raised the starting price point by $250 on the base model Model Y and Model 3 in the United States.

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