Apple unveils Vision Pro, its $3,500 headset
Timilehin Adejumobi
1 min read
FILE - The Apple logo is illuminated at a store in the city center in Munich, Germany, on Dec. 16, 2020. Apple said Wednesday, Dec. 7, 2022, that it will now offer full end-to-encryption for nearly all the data its users store in its global cloud-based storage system. That will make it more difficult for hackers, spies and law enforcement agencies to access sensitive user information. (AP Photo/Matthias Schrader, File)
Apple on Monday unveiled its first-ever mixed reality headset, challenging Facebook-owner Meta in a market that has yet to tempt users beyond videogamers and tech geeks.
The release was the most significant product launch by the iPhone maker since it unveiled the Apple Watch in 2015.
The Vision Pro, which was generally well received on Monday, will cost a hefty $3,499 and be available early next year in the United States only, the company said.
“There are certain products that shift the way we look at technology and the role it plays in our lives,” said Apple CEO Tim Cook as he unveiled the sleek VR device that resembled ski goggles.
“We believe Apple Vision Pro is a revolutionary product with the performance, immersion and capability that only Apple can deliver,” he added.
The headgear, which Apple referred to as a spatial computer, was introduced at the close of an Apple event in Cupertino, California in which the company announced a long list of product updates.
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